Hub Box, originating in St Ives and led by Richard Boon, is targeting having a 20-strong estate of restuarants by the end of 2022.

Hub St Ives
Hub, in St Ives, where the business began. Photograph: St Ives Local

Since being founded, the company has taken on extra investment as it grows its business throughout the South West. It is due to open its 11th site in Cheltenham this summer.

Richard Boon told the Propel hospitality industry magazine: “The business is in a great place at the moment. Sales are very strong and we’ve never had such a strong sense of where we want to take Hub Box.

“During the various lockdowns, we worked very hard on how we improve everything that we do, and we prepared well to re-open strongly and positively.

“Most importantly, we’ve maintained our belief that we have a business with tremendous potential and that, even though the pandemic has had a hugely traumatic impact on hospitality in general, we believe there are more exciting opportunities to grow now than there have been in recent years.”