Businesses in Cornwall are being asked to join forces to help the local economy bounce back after lockdown, keep more money circulating in the county, and attract more trade as part of the new Keep It Cornish (Gwith e Kernewek) campaign.
They are encouraged to get involved and share stories, voice their opinions and swap ideas in a move to help Cornish businesses adapt to the ‘new normal’ way of doing business.
Keep it Cornish is an online platform where businesses can discover and share inspiring ideas on ways to increase sales, move into new markets using e-commerce activity, and find out where to access training, and the best places to go for business advice.
Developed by Cornwall Council in partnership with Cornwall Chamber of Commerce, Federation of Small Businesses, Growth Hub, Made in Cornwall, and the county’s eight business improvement districts, Keep it Cornish encourages business owners to explore new and different ways in which they can evolve, expand, upskill, and thrive post-lockdown.
Making Cornwall more self-sufficient and resilient is the name of the game, especially important when faced with an economic downturn in times of national and global crises, such as Covid-19.
Businesses are discovering that procuring more local products and services from within Cornwall, wherever possible, can lessen their reliance on wider supply chains; and with fewer production miles involved, doing business by ‘keeping it local’ contributes significantly to lowering the carbon footprint of goods.